Privacy Policy

Introduction

Last Modified: June 1, 2026

We at Milwaukee Electric Tool Corporation (“Milwaukee”), Stiletto Tools (“Stiletto”), Empire Level (“Empire”), and Imperial Blades (“Imperial”) (collectively, “Companies” or “We”) respect your privacy and are committed to protecting it through our compliance with this policy.

This policy describes the types of information we may collect from you or that you may provide to us, and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This policy applies to information we collect:

When you visit www.milwaukeetool.com, www.stiletto.com, www.empirelevel.com, www.imperialblades.com, www.connect.milwaukeetool.com, www.onekey.milwaukeetool.com, www.milwaukeetoolswag.com, www.milwaukeetool.jobs, and https://service.milwaukeetool.com/support/eservice (our “Websites”).
When you install, access, or use our mobile or desktop applications you may download from the Websites, or apps provided by or on behalf of Companies through an online app store or other comparable mechanism (collectively the “Apps” and, together with the Websites, the “Services”), including all information entered or collected by or in connection with the Apps.
Via e-mail, text (“SMS”), chat and other electronic communications with you.
When you purchase products from us.

It does not apply to information collected by any third party, including through any application or content (including advertising) that may link to or be accessible from or through the Services. If you visit an application, website, or third party that we mention or link to, be sure to review its privacy policy before providing it with any information, as that privacy policy will apply to your interactions with that application, website, or third party.

Data obtained through any of our SMS messaging programs (including both short code and long code) to send texts will not be shared with any third-parties for their marketing reasons/purposes. We do not share or sell SMS opt-in consent information with any third parties for solicitation purposes.

This policy does not apply to workforce-related personal information collected from employees, contractors, or similar individuals, which information is subject to a separate workforce policy.

Except as otherwise provided in this policy, “personal information” is information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with you. “Personal information” does not include information which is generally not considered “personal information” under applicable law or is otherwise exempted under applicable law, such as information which is publicly available or subject to special data privacy laws and/or regulations.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, do not download, access, or use the Services and to not disclose your information to us. By accessing or using the Services, you agree to this policy. This policy may change from time to time. Your continued use of the Services after we make changes is deemed to be acceptance of those changes, so please check this policy periodically for updates.

Information We Collect About You

We may collect or receive the categories of personal information detailed below. Not all categories will be collected or received for every individual.

Identifiers – Information that identifies you personally or with which you can be contacted, such as, for example, your name, postal address, email address, telephone number, IP address, and account credentials and profile information.
Financial Information – Information such as your credit card and debit card information.
Commercial Information – Information regarding records of your transactions with us, such as your product registration or purchasing history.
Internet or Other Similar Network Activity – Information about your internet connection, your equipment, browsing history, and your use of the Services.
Geolocation Information – Information such as your IP address and device-based location signals.
Sensory Information – Information such as photographs, audio, and video recordings.

Professional and employment information – Information such as education and other background information when you inquire about employment.

Any other information you give us when you communicate with us or the Services.

Additionally, depending on how you use the Services, we may collect the following categories of sensitive personal information from you:

Precise Geolocation Information – We may collect information such as the precise location of your product or device (e.g., so you can obtain product information such as battery life, or current tool location), consistent with your device settings.

We may also receive information that is about you but does not identify you, such as information which has been aggregated, anonymized, or de-identified, or we may aggregate, anonymize, or de-identify the information described above. Aggregated, anonymized, or de-identified information is not subject to this policy. We process, maintain, and use this information only in an aggregated, anonymized, or de-identified fashion and will not attempt to re-identify such information, except as permitted by law.

How We Collect Personal Information

We may obtain and combine personal information from different sources, collected online and offline, including information from third-party sources across different types of technology and devices.

Directly from you when you provide it to us, such as when you fill in forms while using or in connection with the Services; when you communicate with us or process a transaction with us; when you register a warranty service; or when you enter a sweepstakes, contest, or other promotion.
Automatically as you access or use the Services, as described below.
From our business partners, such as resellers of our products.
From our service providers and partners providing transaction services, such as payment processors and fraud detection services.
From trade shows when you register to attend.

You also may provide information to be published or displayed (hereinafter, “posted”) on public areas of the Services or transmitted to other users of the Services or third parties (collectively, “User Contributions”). Your User Contributions are posted on and transmitted to others at your own risk. Please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Services with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed or accessed by unauthorized persons. Additionally, if you delete your User Contributions from the Services, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by others.

Automatic Information Collection and Tracking

As you access or use the Services, we may use automatic data collection technologies to collect certain information, which may include:

Details of your access and use of the Services.
Details about your device(s), equipment, connection, and other resources utilized in accessing or using the Services.
Stored information and files such as metadata and other information associated with files stored on your device(s).

The information we collect automatically may include personal information. This information helps us to improve the Services and to deliver a better and more personalized service, including by enabling us to estimate our audience size and usage patterns and recognize you when you return to the Services. We also may use these technologies to collect information about your online activities over time and across third-party apps, websites, or other online services (behavioral tracking) for targeted advertising. For information on how you can opt out of behavioral tracking and targeted advertising through the Services and the applicable Websites, see the Your Privacy Choices and Rights and Your State Privacy Rights sections below.

The technologies we use for automatic information collection may include:

Cookies. A cookie is a small file placed on your device. It may be possible to disable or refuse to accept nonessential cookies through the notification banner when it is presented to you, through the cookie settings on the Website, or through your browser or device settings. However, if you select this setting, you may be unable to access certain parts or features of the Services. Unless you have adjusted your settings to disable or refuse cookies, the Services may issue cookies when you access the Services.
Beacons. Pages or screens of the Services and our emails to you may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or screens or opened an email and for other related usage statistics (for example, recording the popularity of certain content and verifying system and server integrity).
Pixels. A tracking pixel, also known as a marketing pixel, is a pixel graphic used to track user behavior, site conversions, web traffic, and other metrics similar to a cookie. It may be used for targeting or retargeting purposes.

When you navigate to our Websites, third-party tracking technologies such as Google Analytics use cookies and other, similar technologies, to collect information about how users use the Websites. The information generated by the cookie about your use of the Websites (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. To learn more about Google Analytics, including how to opt out of it, visit https://tools.google.com/dlpage/gaoptout.

Some content or applications, including some advertisements, on the Services are served by third parties, including advertisers, ad networks and servers, content providers, and social media or other application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use the Services. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see the Your Privacy Choices and Rights section below

How We Use Your Information

We may use the categories of personal information that we collect or that you provide to us for the purposes described below.

Category	Purposes
Identifiers	To provide the Services to you, including providing you any information, products, or services that you request from us To create, maintain, customize, and secure your account with us To communicate with you, including in response to your inquiries and to fulfill your requests, including investigating and addressing your concerns and to monitor and improve our responses To provide you with information about our products and services, and to provide products or services you have requested from us, for yourself, or on behalf of an entity you are affiliated with To provide you with targeted advertising about goods and services that may be of interest to you To process requests, purchases, transactions, and any corresponding payments To provide support, personalize, and develop our websites, products, or services To develop market intelligence
Financial Information and Commercial Information	To provide the Services to you, including providing you any information, products, or services that you request from us To create, maintain, customize, and secure your account with us To communicate with you, including in response to your inquiries and to fulfill your requests, including investigating and addressing your concerns and to monitor and improve our responses To provide you with information about our products and services, and to provide products or services you have requested from us, for yourself, or on behalf of an entity you are affiliated with To provide you with targeted advertising about goods and services that may be of interest to you To provide support, personalize, and develop our websites, products, or services To process requests, purchases, transactions, and any corresponding payments To develop market intelligence
Internet or Other Similar Network Activity	To provide support, personalize, and develop our websites, products, or services To provide you with targeted advertising about goods and services that may be of interest to you To track website usage
Geolocation Information	To personalize the Services for you To provide you with targeted advertising about goods and services that may be of interest to you To track product usage To provide you with local product assortment, promotions and recommendations To help you find the nearest retailers and service centers To save the last known location of your connected tools for inventory management To create product usage dashboards and maps
Sensory Information	To provide the Services to you, including providing you any information, products, or services that you request from us To communicate with you, including in response to your inquiries and to fulfill your requests, including investigating and addressing your concerns and to monitor and improve our responses To provide you with information about our products and services, and to provide products or services you have requested from us, for yourself, or on behalf of an entity you are affiliated with To provide support, personalize, and develop our websites, products, or services
Professional and Employment Information	To evaluate your qualifications for employment opportunities. To verify educational background, employment background, and other credentials. To facilitate recruitment, interviews, and hiring decisions. To comply with legal, retention, and regulatory employment requirements.
Sensitive Personal Information	To provide you with local product assortment, promotions and recommendations To help you find the nearest retailers and service centers To save the last known location of your connected tools for inventory management To create product usage dashboards and map

For all categories of personal information that we collect, we may also use such personal information for the following purposes:

To fulfill or meet the reason you provided the information.
To process your requests, purchases, transactions, and payments and to provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.

To detect, investigate, and help prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity and help maintain the safety, security, and integrity of the Services, as well as our products, services, databases, and other technology assets.

For testing, research, analysis, and product development, including to develop and improve our Services, products, and services.
To evaluate negotiate, or conduct a merger, divestiture, restructuring, reorganization, dissolution, other sale or transfer of some or all of our assets, or the negotiation thereof, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our users and customers is among the assets transferred.

To comply with our legal and financial obligations, including to carry out our obligations and enforce our rights arising from any contracts entered into between you and us, such as for billing and collection, and to respond to law enforcement requests and, as required by applicable law, court order or governmental regulations.

For any other purpose with your consent or as otherwise permitted by law.

We do not collect, use, or sell personal data for the purpose of training large language models.

Disclosure of Your Information

We may disclose any category of personal information that we collect or you provide to us as described below.

To our subsidiaries and affiliates.

To contractors, service providers, advisors, and other third parties we use to support our business, which may include our data storage providers, cloud service providers, email service providers, advertisers, social media networks and other third-party platforms, or analytics providers.
To marketing providers that help us target advertisements to individuals who may be interested in learning more about our Services and who help us supplement personal information we already have about you.

To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, or other sale or transfer of some or all of our assets, whether as a going concern or as part of a bankruptcy, liquidation, or similar proceeding in which personal information we hold is among the assets transferred.
To comply with any court order, law, legal process, or law enforcement, including to respond to any government or regulatory request.
To enforce or apply our terms of use, terms of sale, and other agreements with you, including for billing or collection.
If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of us, our customers, or others.
As necessary to fulfill the purpose for which you provide it.
Otherwise with your consent or in a manner disclosed by us when you provide the information.

We do not sell your personal information in exchange for monetary compensation. We may disclose your personal information for non-monetary compensation by allowing certain third parties (such as online advertising services and marketing partners) to collect personal information (i) via automated technologies on our websites and apps for online targeted advertising purposes and/or (ii) for marketing-related purposes. This kind of sharing may be considered a “sale” under applicable law when the personal information is exchanged for non-monetary compensation. We also disclose your personal information to third parties for targeted advertising. You have the right to opt out of the processing of your personal information for targeted advertising and opt out of the sale of your personal information at any time.

We may “sell” the following categories of personal information, or share the following categories of personal information for targeted advertising, to our third-party marketing providers and ad partners and to our business and market intelligence partners:

Identifiers
Commercial Information
Internet or Other Similar Network Activity
Geolocation Information

Data Retention

We retain the information we collect for different periods of time depending on the type of information, how we use it, and what choices you make in connection with your information. We retain the information we collect as long as is necessary for the purposes of use described in this policy and generally as long as required for ongoing transactions and services requested by you, our legitimate business purposes, and as permitted by law.

To determine the appropriate retention period for your personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we use your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements. For more information about our retention practices, please contact us using the Contact Information provided below.

Your Privacy Choices and Rights

We strive to provide you with choices regarding the personal information you provide to us. You can take advantage of the following mechanisms to provide you with control over your information:

Accessing, Correcting, and Updating Your Information. You can review, change, and remove some of your personal information by logging into the Services and visiting your account profile page, or you can contact us as provided below.
Tracking Technologies and Advertising; Device Permissions. You can disable or refuse all or some nonessential cookies through the notification banner when it is presented to you, through the cookie settings on the Website, or through your browser or device settings. If you disable or refuse certain cookies, please note that some parts of the Services may then be inaccessible or not function properly. Mobile devices offer permission settings for specific types of device data and notifications, such as phone contacts, pictures, location, and push notifications. You can change your settings on your device to either consent to or refuse the collection or processing of the corresponding information or the display of the corresponding notifications. If you disable or refuse certain permissions, the Services may then be inaccessible or not function properly.
Location Information. You can choose whether or not to allow the Services to collect and use real-time information about your device’s location through your device settings. If you block the use of location information, some parts of the Services may become inaccessible or not function properly.
Promotional Offers. If you do not wish to have your contact information used by us to promote our own or third parties’ products or services, you can opt out by contacting us using the Contact Information provided below. If we have sent you a promotional communication, you may opt out by unsubscribing from any communication you receive from us, including by sending us a return communication asking to be omitted from future email distributions. This opt-out does not apply to information provided to us as a result of a product purchase, warranty registration, product service experience or other transactions with respect to which we may need to communicate with you.
Disclosure of Your Information for Third-Party Advertising and Marketing. If you do not want us to share your personal information with unaffiliated or non-agent third parties for advertising and marketing purposes, you can opt-out by contacting us using the Contact Information provided below.
Google Analytics. To learn more about Google Analytics, including how to opt out of it, visit https://tools.google.com/dlpage/gaoptout.

We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt-out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website, https://thenai.org/opt-out. Similarly, you can opt-out of receiving targeted ads from members of the Digital Advertising Alliance (“DAA”) on the DAA’s website, https://www.privacyrights.info.

Your State Privacy Rights

Certain state consumer privacy laws provide their residents with additional rights regarding our use of their personal information, including California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia. Depending on where you live, you may be entitled to certain rights with respect to your personal information, as described below. Note that we provide these rights to all individuals, regardless of current state of residence. If you are a resident of California, your privacy rights are described further in the Privacy Notice for California Residents section below.

Right to Confirm and Access. You may have the right to confirm whether we process your personal information and access your personal information.
Right to Obtain a List of Third Parties. You may have the right to obtain a list of the third parties or categories of third parties to whom we have disclosed your personal information. You can find a list of the categories of third parties to whom we have sold or may sell personal information by clicking here.
Data Portability. Subject to certain exemptions, you may have the right to obtain your personal information in a portable and, to the extent technically feasible, readily usable format.
Right to Correct.You may have the right to request that we correct inaccuracies in your personal information. We may not accommodate a request to correct personal information if we believe the correction would violate any law or legal requirement or cause the information to be incorrect.
Right to Delete.You may have the right to request that we delete personal information we have collected from or obtained about you, subject to certain exceptions. Note that we cannot delete your personal information except by also deleting your user account.
Right to Opt Out of Targeted Advertising.You have the right to opt out from processing of your personal information for the purpose of targeted advertising.
Right to Opt Out of Sales.You have the right to opt out of sales of your personal information.
Right to Opt Out of Profiling.You may have the right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects. You may also have the right to question the result of the profiling; to be informed of the reason that the profiling resulted in a given decision; if feasible, to be informed of what actions you might have taken to secure a different decision and the actions that you might take to secure a different decision in the future; to review your personal information used in the profiling; and, if the decision is determined to have been based upon inaccurate personal information, to have the information corrected and the profiling decision reevaluated based upon the corrected information. We do not currently engage in such profiling.

The exact scope of these rights may vary by state.

To opt out of targeted advertising or the sale of your personal information, you may submit a request here: Milwaukee: (Your Privacy Choices); Stiletto (Your Privacy Choices); Empire (Your Privacy Choices); Imperial (Your Privacy Choices). You may click on the “Your Privacy Choices” link in our website footers or in our application settings, or you may choose to enable online, where available, a universal tool that automatically communicates your opt-out preferences, such as the Global Privacy Control. We will process the Global Privacy Control signal as a request to opt out.

To exercise any of your other rights, please utilize the Contact Information provided below or submit a request here: Milwaukee: (Your Privacy Choices); Stiletto (Your Privacy Choices); Empire (Your Privacy Choices); Imperial (Your Privacy Choices). Additionally, you can access, correct, and delete some of your personal information by logging into the Services on the applicable Website and visiting your account profile page(s).

You may use an authorized agent to submit a request on your behalf. An authorized agent must have your signed permission to submit a request on your behalf or provide proof that they have power of attorney in accordance with applicable law. Before completing requests from authorized agents, we may contact you directly to confirm you have given your permission and/or to verify your identity. Authorized agents may submit requests as described above.

If you request access to, correction of, or deletion of your personal information, we will verify your identity before disclosing the requested information. To do so, we may ask that you log into your account or provide us with your name, address, email address, and/or phone number. When you make a request, you will be asked to answer a few questions about yourself to help us verify your identity. You may be asked to log into your online account and complete a one-time passcode validation. In the event more documentation is necessary to verify your identity, we will notify you directly.

If you are unsatisfied with our actions related to the exercise of one of your privacy rights above, you may appeal our decision by utilizing the Contact Information provided below or by submitting a request here: Milwaukee: (Your Privacy Choices); Stiletto (Your Privacy Choices); Empire (Your Privacy Choices); Imperial (Your Privacy Choices). If you are unsatisfied with the results of your appeal, you may contact the Attorney General or other responsible department of your state.

You will not receive discriminatory treatment as a result of exercising your rights detailed above.

Nevada provides its residents with a limited right to opt out of certain personal information sales. We do not currently sell any information or otherwise trigger Nevada’s opt-out requirements. Nevertheless, any Nevada resident who wishes to exercise this sale opt-out right proactively may submit a request using the Contact Information provided below.

Financial Incentives

We offer certain programs, benefits, and other offerings that may be deemed a “financial incentive”. Examples of the programs that we offer include the following:

We may offer promotions, sweepstakes, contests, or similar programs (collectively, “Promotions”) that provide participants with an opportunity to receive a benefit, such as entry into a sweepstakes or contest, in exchange for providing personal information (for example, your name and email address).

Participation in these Promotions is voluntary. The categories of personal information implicated by these Promotions generally include identifiers, such as your name and email address, and any additional information you choose to provide in connection with your participation.

To participate, you may be required to submit your information through a Promotion entry form, sign up for marketing communications (such as our email newsletter), or otherwise agree to the applicable Promotion terms. Additional terms and conditions applicable to a Promotion will be provided to you at the time of entry.

You may withdraw from a Promotion in accordance with the applicable Promotion terms and conditions. Separately, you may exercise your rights with respect to your personal information, including opting out of marketing communications or requesting deletion, by following the instructions provided in this Privacy Policy, including by contacting us using the Contact Information herein or using available unsubscribe mechanisms.

We do not assign a specific monetary value to your personal information. Any value of your personal information is reasonably related to the costs associated with offering these Promotions and related marketing and business activities, including administrative costs, marketing expenses, and the value of the promotional opportunities provided. We make this determination in good faith based on our reasonable assessment of these factors. Participation in a Promotion is not required to use our Services.

Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of the Services, you are responsible for keeping this password and any other account credentials confidential. We ask you not to share your credentials with anyone. We urge you to be careful about giving out information in public areas or elements of the Services like message boards. The information you share in public areas may be viewed by any user of the Services.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to or via the Services. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained in the Services.

Children Under the Age of 18

The Services are not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If you are under 18, please do not use the Services or provide any information to us. If we learn we have collected or received personal information from a child under 18, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us at 1-800-SAWDUST or at the Contact Information listed below.

Changes to Our Privacy Policy

We reserve the right to amend this privacy policy at our discretion and at any time. We will provide notice of any significant updates, and when we make changes to this privacy policy, we will post the updated notice on the Services and update the notice’s last revised date. Your continued use of our Services following the posting of changes constitutes your acceptance of such changes.

Contact Information

If you have any questions or comments about this notice, the ways in which we collect and use your information described here, your choices and rights regarding such use, or wish to exercise your rights under California law, or if you need to access this policy in an alternative format due to having a disability please do not hesitate to contact us at the below:

Entity	Privacy Choices Link	Phone Number
Milwaukee	Your Privacy Choices	1-800-SAWDUST
Stiletto	Your Privacy Choices	1-800-987-1849
Empire	Your Privacy Choices	1-800-558-0722
Imperial	Your Privacy Choices	1-800-729-3878

You may also send us a web message at https://www.milwaukeetool.com/contact. If you do the latter, please use the subject line Re: Privacy Policy and Practice at the beginning of the comment or question section and route the message to “All Other Support.” You may also reach us at the address below:

Milwaukee Electric Tool Corporation

Attention: Data Privacy Officer

Re: Privacy Policy and Practice

13135 West Lisbon Road

Brookfield, Wisconsin 53005

Privacy Notice for California Residents

This Privacy Notice for California Residents supplements the information contained in our Privacy Policy, above, and applies solely to visitors, users, and others who reside in the State of California (“consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018, as amended, including through the California Privacy Rights Act and all implementing regulations (collectively the “CCPA”) and any terms defined in the CCPA have the same meaning when used in this Privacy Notice for California Residents.

Our Privacy Policy, above, explains how we may collect, use, and disclose information about you, as well as our targeted advertising and analytics practices. Below, we use different tables to explain this same information in accordance with the CCPA.

Information We Collect

We may have collected the following categories of personal information during the past 12 months:

Category	Examples
Identifiers	A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers.
Personal Information Categories Listed in the California Customer Records Statute (Cal. Civ. Code § 1798.80(e))	A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories.
Commercial Information	Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
Internet or Other Similar Network Activity	Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.
Geolocation Data	Physical location or movements.
Sensory Data	Audio, electronic, visual, thermal, olfactory, or similar information.
Sensitive Personal Information	Account login information, precise geolocation

Sensitive personal information is a subtype of personal information that we collect consisting of the specific information categories listed above. The CCPA only treats this as sensitive personal information when a business collects or uses it to infer characteristics about you. While we collect information that falls within the sensitive personal information categories listed, we do not collect or use any such information to infer characteristics about you.

We collect personal information directly from you (for example, when you place an order on the Services), automatically as you access or use the Services, and from third-party sources such as our business partners, service providers, and trade shows, as described in more detail under the How We Collect Personal Information section above.

Use of Personal Information

Without limiting the description of our purposes for collection and use in our Privacy Policy above, we may have used the personal information we collect for the following purposes in the last 12 months:

To provide the Services to you, including providing you any information, products, or services that you request from us.
To create, maintain, customize, and secure your account with us.
To communicate with you, including in response to your inquiries and to fulfill your requests, including investigating and addressing your concerns and to monitor and improve our responses.
To provide you with information about our products and services, and to provide products or services you have requested from us, for yourself, or on behalf of an entity you are affiliated with.
To provide you with targeted advertising about goods and services that may be of interest to you.
To process requests, purchases, transactions, and any corresponding payments.
To provide support, personalize, and develop our websites, products, or services.
To develop market intelligence.
To track website usage.
To provide you with local product assortment, promotions and recommendations.
To help you find the nearest retailers and service centers.
To save the last known location of your connected tools for inventory management.
To create product usage dashboards and maps.
To process your requests, purchases, transactions, and payments and to provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
To detect, investigate, and help prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity and help maintain the safety, security, and integrity of the Services, as well as our products, services, databases, and other technology assets.
For testing, research, analysis, and product development, including to develop and improve our Services, products, and services.
To evaluate negotiate, or conduct a merger, divestiture, restructuring, reorganization, dissolution, other sale or transfer of some or all of our assets, or the negotiation thereof, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our users and customers is among the assets transferred.
To comply with our legal and financial obligations, including to carry out our obligations and enforce our rights arising from any contracts entered into between you and us, such as for billing and collection, and to respond to law enforcement requests and, as required by applicable law, court order or governmental regulations.
As described to you when collecting your personal information or as otherwise set forth in the CCPA.

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

Disclosing Personal Information

We may disclose your personal information with our contractors and service providers in connection with the operation of our business, as well as sharing your personal information with third parties in connection with analytics, tracking, and targeted advertising or cross-contextual behavioral marketing as described herein.

We do not sell your personal information in exchange for monetary compensation. We may disclose your personal information for non-monetary compensation by allowing certain third parties (such as online advertising services and marketing partners) to collect personal information (i) via automated technologies on our websites and apps for online targeted advertising purposes and/or (ii) for marketing-related purposes. This kind of sharing may be considered a “sale” under the CCPA. We may also “share” the personal information we collect with third parties for cross-contextual behavioral advertising. We do not collect personal information from individuals we know are under the age of 18, so we do not engage in sales or sharing using personal information about individuals we know to be under the age of 18.

In the preceding 12 months, we may have disclosed, shared, or sold the following categories of personal information to the categories of third parties indicated in the chart below:

Personal Information Category	Category of Third-Party Recipients
Personal Information Category	Business Purpose Disclosures	Sold or Shared
Identifiers	Service providers including business partners, third-party marketing providers and ad partners	Third-party marketing providers, ad partners, and business and market intelligence partners
Personal Information Categories Listed in the California Customer Records Statute (Cal. Civ. Code § 1798.80(e))	Service providers including business partners	Third-party marketing providers, ad partners, and business and market intelligence partners
Commercial Information	Service providers including business partners	Third-party marketing providers, ad partners, and business and market intelligence partners
Internet or Other Similar Network Activity	Third-party marketing providers and ad partners	Third-party marketing providers and ad partners
Geolocation Data	Third-party marketing providers and ad partners	Third-party marketing providers and ad partners
Sensory Data	None	None
Sensitive Personal Information	Service providers and business partners	None

Retaining Personal Information

Our retention periods for personal information are based on business needs and legal requirements. We retain personal information for as long as is necessary for the processing purpose(s) for which we originally collected it and for other business purposes explained in our Privacy Policy, above, and this Privacy Notice for California Residents. For example, the length of time that we retain each category of personal information will depend on a number of criteria, including (i) the length of time we are required to retain personal information in order to comply with our applicable legal and regulatory requirements, (ii) the length of time we may need to retain personal information in order to accomplish the purpose(s) for which such personal information is collected, used or disclosed, and (iii) whether you choose to exercise your privacy rights.

Your Rights and Choices

Right to Opt Out of Sales and Sharing

Some of the activities described above may be considered “sales” or “sharing” of your personal information. To opt out of the sale or sharing of your personal information, please submit a request by clicking on the “My Privacy Choices” link in our website footers or in our application settings or submitting a request here: Milwaukee: (Your Privacy Choices); Stiletto (Your Privacy Choices); Empire (Your Privacy Choices); Imperial (Your Privacy Choices). You can also opt out by visiting the Services with a legally recognized opt-out signal enabled (such as the Global Privacy Control). If you are not logged into your account with us, our processing of the signal will be limited to cookie-based sales or sharing for the specific browser or device that you are using.

Right to Know, Correct, and Delete

You have the right to (1) request to know more about our collection and use of your personal information and access your personal information (the “right to know”) , including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we disclose personal information, and the specific pieces of personal information we have collected about you; (2) request deletion of your personal information, subject to certain exemptions (the “right to delete”), and (3) request correction of inaccurate personal information (the “right to correct”).

To exercise your rights to know, delete, or correct described above, please submit a request by contacting us at Milwaukee: (Your Privacy Choices); Stiletto (Your Privacy Choices); Empire (Your Privacy Choices); Imperial (Your Privacy Choices), by phone at 1-800-SAWDUST, or by sending us a web message at https://www.milwaukeetool.com/contact. If you do the latter, please use the subject line Re: Privacy Policy and Practice at the beginning of the comment or question section and route the message to “All Other Support.” You may also access, modify, and delete certain information stored within your online account by logging into your account at any time.

We will confirm receipt of your request within ten (10) business days. If you do not receive confirmation within the 10-day timeframe, please contact us here: Milwaukee: (Your Privacy Choices); Stiletto (Your Privacy Choices); Empire (Your Privacy Choices); Imperial (Your Privacy Choices), by phone at 1-800-SAWDUST, or by sending us a web message at https://www.milwaukeetool.com/contact. If you do the latter, please use the subject line Re: Privacy Policy and Practice at the beginning of the comment or question section and route the message to “All Other Support.” We endeavor to substantively respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to another 45 days), we will inform you of the reason and extension period in writing.

To verify your request, we may ask that you log into your account or provide us with your name, address, email address, and/or phone number. When you make a request, you will be asked to answer a few questions about yourself to help us verify your identity. You may be asked to log into your online account and complete a one-time passcode validation. In the event more documentation is necessary to verify your identity, we will notify you directly. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. If we cannot verify your request within forty-five (45) days of its receipt, we may deny your request.

If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option. Any disclosures we provide will only cover the 12-month period preceding our receipt of your request, although we will honor requests to cover a longer period that do not extend past January 1, 2022, unless doing so would be impossible or involves disproportionate effort. The response we provide will explain any reasons we cannot comply with a request, if applicable. We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

Nondiscrimination

You have the right to not be discriminated against for exercising any of your privacy rights.

Authorized Agents

Where required by law, you can designate an authorized agent to make an opt-out request on your behalf. You can also designate an authorized agent to submit an access, deletion, or correction request on your behalf. We may ask authorized agents to submit proof of their authority to make a request, such as a valid power of attorney or proof that they have signed permission from the consumer who is the subject of the request. In some cases, we may contact the individual who is the subject of the request to verify their own identity or confirm the authorized agent has permission to submit the request. If you are an authorized agent seeking to make an access, correction, or deletion request on behalf of a California resident, please submit a request here: Milwaukee: (Your Privacy Choices); Stiletto (Your Privacy Choices); Empire (Your Privacy Choices); Imperial (Your Privacy Choices), by phone at 1-800-SAWDUST, or by sending us a web message at https://www.milwaukeetool.com/contact. If you do the latter, please use the subject line Re: Privacy Policy and Practice at the beginning of the comment or question section and route the message to “All Other Support.”

ADMT

When a business uses automated decision-making technology (“ADMT”) to make significant decisions about you, you may have rights to obtain certain information about how the business uses ADMT, that is specific to you (the “ADMT access right”), and opt-out of the ADMT use (the “ADMT opt-out right”), unless the business provides you with a method to appeal the decision to a human reviewer with the authority to overturn the decision (the “ADMT appeal right”) or another exception applies.

ADMTs are technologies that process personal information and use computation to execute a decision and either replace or substantially replace human decision-making, resulting in decisions made without human involvement. Decisions are significant when they result in the provision or denial of financial or lending services, housing, education enrollment or opportunities, employment or independent contracting opportunities or compensation, or healthcare services. Advertising is not a significant decision.

We do not currently use ADMT to make significant decisions about consumers, so we do not provide ADMT access, opt-out, or appeal rights.

Financial Incentives

We offer certain programs, benefits, and other offerings that may be deemed a “financial incentive” under the CCPA. Examples of the programs that we offer include those listed here.

Other California Privacy Rights

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Services that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us here: Milwaukee: (Your Privacy Choices); Stiletto (Your Privacy Choices); Empire (Your Privacy Choices); Imperial (Your Privacy Choices), by phone at 1-800-SAWDUST, or by sending us a web message at https://www.milwaukeetool.com/contact. If you do the latter, please use the subject line Re: Privacy Policy and Practice at the beginning of the comment or question section and route the message to “All Other Support.”